“Wait vs Rate” – The Great Debate!

Have you noticed your clients “sitting on a pole” waiting for the tide to go out?  Sure – the correct statement would be “sitting on the fence” waiting for prices to continue to fall? Houston area Realtors representing buyers in the Houston Texas market are well aware of the effects that waiting to purchase will have on the housing recovery throughout Texas.

But – the real question is whether home buyers understand the “true cost” of money and how waiting to purchase a home will negatively impact their overall “wealth position” in the long run as interest rates increase?  

It is true that a 1% increase in interest rates negates a 10% decrease in the price of the home as the payment will be the same each month today versus waiting for home prices to fall (“click” on Chart below and view highlight in yellow).

 

Even if prices decrease 10% and interest rates increase by as little as ¼%, you lose!  Why miss out? The cost to wait will end up costing so much more in the end – thus negatively impacting your family’s “wealth position” as you amortize your mortgage over a 15, 20 or 30 year period!

The point is clear – Now is the time to buy!  Rates are expected to go up and prices are at or almost at their bottom.  Rental prices are increasing.  In 78% of the Country is it cheaper to own than rent.  It’s a buyers’ market but deals won’t last.

If you don’t believe the numbers above, check out the following publications (print date) that have recently published articles to substantiate the above:

Well informed Realtors understand the great impact on “Wait vs Rate” and have shared this information with their buyers. Now is the time to buy!

Are your sellers or buyers in need of “free” mortgage consulting prior to selling or buying? Be sure to call our office at (713) 528-0333. Get out there!

Go for No!

Are the words NO and NEXT a part of your life in sales?

I recently had the opportunity to read the book Go for No by Richard Fenton and Andrea Waltz. It is a must read for everyone. The book was sent as a gift to everyone at Fairway Independent Mortgage Corp by our CEO and Founder Steve Jacobson who believes in the powerful principle of “givingback”!

My “take aways” –

Go for No is a quick and easy read (only 74 pages) on taking you to your success level in life and in business.  This (sales, motivation, empowerment, etc.) book is unlike any other you have ever read and will “shift” your mind to a new way of thinking and understanding.

Most people operate in the wrong model of success and failure. Most think that they are in the middle with success on one end and failure on the other. 

FAILURE ———– YOU ————- SUCCESS

The thought and mission is to do everything within your power to move toward success…and to move away from failure. But the correct model is to move from where you are at today…past failure…to success.

YOU ———– FAILURE ————- SUCCESS

Failure is the halfway mark on the road to success, not a destination to be avoided but rather a stepping stone to get what you really want in life.

In Go for No, you will discover that the sooner you add the words NO and NEXT to your weekly and monthly Sales Goals, your epiphany will be that NO doesn’t mean never!

YES will be your Destination (Destiny)…NO is how you will get there!

Go for No!

Win Friends – Influence People

It is said that he who has the most friends wins! It is also said that when you “win” friends you influence people!

The Power of Social Networking is undeniable and a “force” that is to be reckoned with. Are you still fighting the social media way of communication or have you embraced it? There are many platforms of social media and the biggest of course is Facebook.

 

How influential are you with Social Networking? Who are your “friends”? Who are you “friends” with? Who are you “linked-in” to? Who’s “linked-in” to you? Who are you “tweeting”? Who are you following? Who’s following you? Who are you listening to?  Who’s listening to you?  Welcome to the craze of social media.

NBC Today Show – June 7, 2011

Recently a girl in Germany posted a Public Event on Facebook regarding her 16th birthday. She thought she had posted this to her “friends” only and did not realize that it was posted to an open account.

An unbelievable 15,000 people responded on Facebook and 1,600 came out to her home town to celebrate her 16th birthday. What was supposed to be a birthday party turned into a “block” party.

Wow – talk about success with Social Networking! How many of you would like to have a 10% conversion on your social networking posts as leads in your pipeline? The answer of course is everyone.

If you have yet to enter the world of Social Networking, it’s never too late to win friends to influence people!

There’s an App for that – Loan App!

Today, there seems to be an App for everything. You “think” it and I am sure you can find it. Whether it is a FREE App or a Paid App – there’s an App for that!

The transformation of how we communicate to our Houston home buying clients is crystal clear. However, I’m not sure we have all adjusted our business model to mirror the paradigm shift we have seen in our culture?

Technology continues to rapidly advance — so much has moved or is moving to the Smartphone to include the iPhone, Blackberry or Droid. For those that utilize the iPad, there’s an App for that as well.

The Houston area real estate and mortgage professionals need to represent and embrace the changing communication methods of those Houston home buyers we serve. If you are a Realtor in the Houston market and you have not kept up with the latest in technology, chances are that you do not have the proper “tools” in your “tool box” to be effective and efficient in your business for your Houston home buying clients.

I have discovered a great “power tool” for your Smartphone that is FREE and will “empower” you with information for your clients when showing property this weekend. Its called LoanAppDid I mention that it is FREE?

Q: When showing property, how often do your clients ask“what will my monthly payment be on this home”? I have great news! There is an App for that!

Yes – there is an App to “empower” you with the answer to this question and it’s as close to you as the Smartphone attached to your person. LoanApp makes you the instant “on the spot” expert to your Houston home buyers in need of a quick, clear answer.

LoanApp is a FREE “power” tool to enhance your Houston real estate business and provide you with up to date mortgage interest rate and payment information for your Texas home buying clients on your Smartphone.

Simply go to the App Store and download the FREE LoanApp to your Smartphone today. You will be glad you did.

Be sure to use Activation Code: 4127210000

Download to your Smartphone – “click on an App link below”


To keep track of current Houston Texas Mortgage Interest Rates, be sure to download our Smartphone App

Activation Code: 4127210000

New Season – Be a “Go-Giver”!

Seasons change (Winter, Spring, Summer, Fall) and each season brings new opportunity. If you are like me, you are probably tired of all the media talk about the “state of the economy” – one day inflation, the next day recession — and the remix of the Great Depression!

I believe this “state” to be optional and I opt not to participate. If you look back in history, it was during challenging times that resourceful people found incredible opportunity and took advantage of it. It’s a new season.

It has been said for centuries that you must be a “go-getter” to be successful. I am all for it! However, when being a “go-getter” is for one’s own selfish desire for — or pursuit of money, wealth, power or possessions — especially when this denies the same good to others — the tangible result is greed. Greed is what led to and leading to the fall of many one-time great Corporations and the imprisonment of their CEO’s, CFO’s and anyone else that thought “titles” were important in our generation.

It’s a new season and time for a change – instead of being a “go-getter”; consider the incredible feeling and powerful results of being a “Go-Giver”!

This is a great time in life if you know how to use it. Now is the time to reclaim history and to return to the foundational true reason for being. Be a “Go-Giver”!

Offer help to others and never take advantage of them. It is not what you get, it is what you give that returns the most. Give more than you get. Give more than expected. The more you help others, the more you will prosper in all areas of life.

It takes more energy to “get” than it does to “give” because in “getting” you are continuously challenged with the next step it takes to “get” and the cost to “get” it!

In “giving” you are always presented with opportunities to give — it cost you less and returns so much more!

Be a “Go-Giver”!